ACTIVITY REPORT 2021 BRED IS THE MAIN PARTNER OF THE TRANSAT JACQUES VABRE The Transat Jacques Vabre, a major international competition, takes place at the heart of BRED’s territories as it links the port of Le Havre with the port of Fort-de-France. As the main partner of the 15th duo transatlantic race, BRED was able to reinforce its image as a dynamic bank committed to the development of its territories. BRED’s teams held stands in the Transat villages in Normandy and Martinique. It was a unique opportunity, with a symbolic impact, to reinforce its proximity to its customers, assert BRED’s vocation to create links between its territories in mainland France and overseas, cultivate entrepreneurship and promote team spirit. A SERIES OF EVENTS FOR THE On the other side of the Atlantic, BRED was a partner GENERAL PUBLIC IN COLLABORATION of the “Les Barrés de la Yole” race, a sports and cultural WITH LOCAL PLAYERS challenge that enabled skippers at the Transat this year to learn about the yole, a traditional Martinique boat, included since December 2020 on the Register of Good Safeguarding BRED organised a series of unifying events, in association Practices for the intangible cultural heritage of humanity with cultural, economic and social players that it supports. (UNESCO). This was another symbolic commitment by Among the initiatives deployed, it financed the creation BRED, which helped to finance landing stages at Pointe of a monumental fresco by the Martinique artist, Claude Simon, facilities that enabled Fort-de-France to welcome all Cauquil. It was exhibited in Le Havre during the Transat, and of the skippers involved in the 15th Transat Jacques Vabre was then put up for auction for the benefit of a Martinique competition. association. BRED also provided an interactive game to learn about its international territories, workshops on sailors knots organised in partnership with the Ligue de Voile de Normandie, a space to find out about Maxi Banque Populaire with a model of the boat, as well as a machine that reproduces the movement of a winch. The last of these was organised in aid of the Deauville Sailing Club and its “R’Hand et Vous Avec la Mer” campaign that enables persons with disabilities to go sailing. The challenge: travel the distance between Le Havre and Fort-de-France, together with an endowment to finance “R’Hand et Vous Avec la Mer” trips. 38 dlrow eht ot nepO rehtegot deeccus ot stnemtimmoc ruO